Moreover we must have the right people on board and know very well our consumer ´s needs.
React to our competitor it is a delayed movement , the key is to be always ahead and inovate, that way we will be able to see the big picture. Exploring new opportunities that will not be explored by the ones that are behind fighting with a lot of pain either to be alive or to keep current position.
When this is done with a great execution, timing is our ally not enemy.
Be sure where you want to get, and how you will get there, execute well and do not forget to be fair and honest.
Keep your values above everything, the best you can do it is to improve them along the way.
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